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Build Strength

Burn Fat.
Stay in the Fight.

Fitness & Nutrition Coaching for Veterans, First Responders, and Men Over 30.

We are built for this. Banged up, busy, carrying a full load — and refusing to accept that what we see in the mirror is the rest of our lives. Iron Rooster is the system that fixes it.

  • Built for real injuries.
  • 15–60 minutes a day. Built for real life.
  • Works anywhere: home, gym, or on the road.
  • Real fat loss. Real strength. No gimmicks.
Start with a Message
Start the Program
Plans from $19.99/month · Download the app and start today
  • Strength
  • Discipline
  • Health
  • Control
  • Hit It Hard
  • Strength
  • Discipline
  • Health
  • Control
  • Hit It Hard
  • Who it's for

Built for men who have given everything.

Most programs assume you’re 25, uninjured and have nothing else going on. Iron Rooster is built around shift work, injuries, travel and family life.

U.S. Military
Veterans

01

Training that respects your joints, your sleep and the strain your nervous system has carried. Rebuild without breaking down.

First
Responders

02

Law enforcement, fire, EMS and corrections. Programming built around rotating shifts, long hours and a job that demands you show up strong.

Men
Over 30

03

Strength loss isn’t age. It’s neglect, and it can be reversed. Deliberate training and nutrition that get you stronger than you were in your 20s.
  • Who it's for

I am the Iron Rooster.

Former Marine. NCAA All-American. Then came injuries, civilian life, and the slow slide: weight up, strength down. I rebuilt myself from the ground up, and I built Iron Rooster so you can do the same.

This isn’t a 30-day quick fix. I teach you the skills to train, eat and recover for the rest of your life, so the results stick.

265→210

lbs, and stronger

USMC

Marine veteran

NCAA

All-American

Read the full story
  • Strength
  • Discipline
  • Health
  • Control
  • Membership plans

Pick your rebuild.

Every plan runs inside the Iron Rooster app: workouts, nutrition tracking and coach support in your pocket. Start where you are.
Flagship program

90 Day Protocol

Programmed workouts for strength gain and fat loss, with weekly coach check-ins.
$295

/ quarter

  • Full strength training protocol
  • Full nutrition tracking & recipes
  • Full access to recovery videos
  • 1-on-1 initial session with a coach
  • Weekly check-ins & coach Q&A
  • Live monthly group education sessions
  • Access to the community
Start the 90 Days
Most popular · Best value

Gold

Full training and fat-loss nutrition with direct access to the founder.
From
$125

/ month

  • Full & customizable strength workouts
  • Full nutrition program for fat loss
  • Nutrition & performance tracking
  • Email access to founder Scott
  • Private setup call with a coach
  • Weekly education & training videos (live + on demand)
Choose Gold
Limited spots

Diamond

Everything, plus weekly private coaching and a fully customized plan.
$699

/ month

  • Weekly private coaching sessions
  • Custom program design, updated as your schedule changes
  • Fully customized fat-loss program
  • Fully customized strength & muscle program
  • Meal plans for your needs (gluten- sensitive, diabetic, Hashimoto's)
  • Full recovery, nutrition & community access
Apply for Diamond
Beginner

4 Week Reset

Haven’t trained in years? Go from zero to gym-ready in 4 weeks. 100+ members have done it.
$26.99

/ 1 month

  • At home, no equipment needed
  • Full nutrition program
  • Access to the community
  • Progression to the weight training program
Start the Reset
Nutrition

Meal Planning

A new meal plan every week, built around your health needs and the foods you like.
$50

/ 1 month

  • Customized daily meals & snacks
  • Ideal with GLP-1 or other weight-loss prescriptions
  • Supports diabetic, gluten-free, lactose- free, Hashimoto's & more
  • Meal-prep direction & emergency shakes
  • How and where to eat on the road
Get Meal Plans
No gym needed

No Gym Program

No gym? No problem. Multiple bodyweight workouts plus a full nutrition tracker.
$19.99

/ month

  • Multiple no-gym workouts
  • Track your food and drink
  • Calorie & macro logging
Start Training
  • Who it's for

Your coach.
In your pocket.

Everything you need to train, eat and recover, in one app built around your schedule.
  • Personalized workouts

Everything you need to train, eat and recover, in one app built around your schedule.

  • Custom nutrition
Meal plans and macros matched to your preferences.
  • 1-on-1 video calls
Goals, progress and form checks with your coach.
  • Weekly check-ins
Photos and measurements to track real progress.
  • Compliance tracking
Weekly and monthly trends for training and nutrition.
  • Wearable sync
Activity, heart rate and calories pulled in automatically.

Download the app

Scan with your phone camera to get the Iron Rooster app.

Download on the

App Store

Get it on

Google Play

  • Membership plans

Men who rebuilt.

Real people, real schedules, real injuries. Here’s what training the Iron Rooster way did for them.
Sample review
★★★★★
Bad shoulder, bad knees, and I’d written off lifting heavy again. Twelve weeks in I’m pain-free, down 24 lbs and benching more than I did on active duty.
M

Mike R.

Army veteran · 90 Day Protocol

Sample review
★★★★★
Rotating 24-hour shifts killed every program I tried. Scott built my training around my schedule, and the app keeps me accountable even on the overnight.
J

Jason T.

Firefighter · Gold Member

Sample review
★★★★★
Hadn’t worked out in 10 years. The 4 Week Reset got me moving at home, and now I’m in the gym four days a week. Down two pant sizes at 47.
D

Dave K.

Age 47 · 4 Week Reset

  • Membership plans

Wear the rooster.

View all merch
Iron Rooster T-Shirt

$20

Water Bottle

$20

Athletic Cap

$20

Gym Duffle Bag

$20

  • We rebuild the man.

Iron Rooster.
Hit it hard.

Stop waiting for the right time. Pick a plan, download the app, and start your rebuild today.

Start the Program
Start with a message